A Case Study

Windrush Care

A private home care provider based in Cheltenham.

The Challenge

Windrush Care was facing a challenge. They had a rising demand for their services but were struggling to find enough caregivers to meet it. Traditional recruitment wasn’t working, so they partnered with My Kind of Marketing to refresh their approach and connect with local talent.

How I Helped

Developed a social media strategy focused on recruitment
Created content that showcased their workplace culture
Analysed competitors' online presence
Optimised hashtags and keywords for job seekers
Crafted engaging posts that highlighted employment opportunities
Scheduled content for maximum visibility
Actively engaged with the community to build relationships
Previously, Windrush Care's social media lacked consistency and didn't effectively communicate why someone would want to join their team.

I significantly improved their online presence, ensuring every post reflected Windrush’s values and culture. Our focus shifted from simply advertising jobs to demonstrating why Windrush Care is an excellent workplace.

The Results

They hired enough staff to meet their needs
More people started interacting with their social media
They reinforced their position as an accredited and superior home care provider in the local area, showcasing their unique approach and high standards of care
We were able to shift the campaign from recruitment of staff to recruitment of clients

This project demonstrates how a well-executed social media strategy can significantly impact recruitment in the care sector. By highlighting Windrush’s’ unique workplace culture, I helped them connect with the right candidates in their community.

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				Iain BoydSave Bristol Zoo Gardens Campaign
11/09/2026
			
										Sarah was invaluable at the start of our campaign to Save Bristol Zoo Gardens. None of us were social media experts and Sarah was great in getting us from a standstill to a position where we had a number of active media platforms and channels. These were an invaluable part of raising public awareness in Bristol and have helped put pressure on the decision makers.								
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Iain Boyd
11/09/2026

						Sarah was invaluable at the start of our campaign to Save Bristol Zoo Gardens. None of us were social media experts and Sarah was great in getting us from a standstill to a position where we had a number of active media platforms and channels. These were an invaluable part of raising public awareness in Bristol and have helped put pressure on the decision makers.
					

				HarpreetOwner, Harper & Cooper Opticians
11/09/2026
			
										We have worked with Sarah for around 15 months. She supports all of our marketing activities, including social media management, newsletters, website maintenance, and community engagement. We have found her skills in social media management to be invaluable. She is engaging, dedicated and has extremely high standards in her copy and work.She is never short of ideas and constantly thinks of the target audience and plans her content well according to the target market, and she really spends understanding what the needs of the business are. Sarah would be an invaluable asset, and a huge benefit, to any business!								
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Harpreet
11/09/2026

						We have worked with Sarah for around 15 months. She supports all of our marketing activities, including social media management, newsletters, website maintenance, and community engagement. We have found her skills in social media management to be invaluable. She is engaging, dedicated and has extremely high standards in her copy and work.She is never short of ideas and constantly thinks of the target audience and plans her content well according to the target market, and she really spends understanding what the needs of the business are. Sarah would be an invaluable asset, and a huge benefit, to any business!
					

				Katie UnderhillHead of Marketing, Top 60 Law Firm
11/09/2026
			
										I first worked with Sarah in 2014 when we were colleagues at The Growth Hub. Her project management and organisation skills are excellent. She is a competent communicator, who manages stakeholder relationships well. Most recently Sarah has supported me and my team as a freelancer, helping us manage our events portfolio, in particular with deadlines, identifying dependencies and risks. I highly recommend Sarah as an extension of your marketing team.								
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Katie Underhill
11/09/2026

						I first worked with Sarah in 2014 when we were colleagues at The Growth Hub. Her project management and organisation skills are excellent. She is a competent communicator, who manages stakeholder relationships well. Most recently Sarah has supported me and my team as a freelancer, helping us manage our events portfolio, in particular with deadlines, identifying dependencies and risks. I highly recommend Sarah as an extension of your marketing team.
					

				Ross JukesOwner, Hello Ernest
11/09/2026
			
										Sarah is one of the most meticulous and organised marketers I know. One of those people you can confidently hand a project over to – and never need to worry about it again. Snap her up.								
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Ross Jukes
11/09/2026

						Sarah is one of the most meticulous and organised marketers I know. One of those people you can confidently hand a project over to – and never need to worry about it again. Snap her up.
					

				Tom JonesCo-Founder, Save Bristol Zoo Gardens Campaign
11/09/2026
			
										Sarah worked for the Save Bristol Zoo Gardens Campaign running the social media and marketing, from December 2022 until April 2023. In that time, she helped us take our social media presence from non-existent to highly visible across multiple platforms. She used a very effective scheduling tool to post on the different platforms which was not something we were aware of until that point. Sarah provided us with weekly analytics and helped us understand what was working and what we could do better. Sarah was able to both work to a brief or be more creative and independently minded, depending on what was required. She also did an excellent job designing flyers and posters for the campaign, often within a quick turnaround window. In her time working for us, Sarah can take a lot of credit for creating a much-enhanced public profile for the SBZG campaign, having worked extensively on our public facing activities. Sarah was a pleasure to work with, both professionally and personally and I would have no hesitation in recommending her for future roles, similar to that of which she worked for our campaign.								
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Tom Jones
11/09/2026

						Sarah worked for the Save Bristol Zoo Gardens Campaign running the social media and marketing, from December 2022 until April 2023. In that time, she helped us take our social media presence from non-existent to highly visible across multiple platforms. She used a very effective scheduling tool to post on the different platforms which was not something we were aware of until that point. Sarah provided us with weekly analytics and helped us understand what was working and what we could do better. Sarah was able to both work to a brief or be more creative and independently minded, depending on what was required. She also did an excellent job designing flyers and posters for the campaign, often within a quick turnaround window. In her time working for us, Sarah can take a lot of credit for creating a much-enhanced public profile for the SBZG campaign, having worked extensively on our public facing activities. Sarah was a pleasure to work with, both professionally and personally and I would have no hesitation in recommending her for future roles, similar to that of which she worked for our campaign.
					

				David ChalkMD, Windrush Care
11/09/2026
			
										Working with Sarah has been a joy. Full of ideas and creativity, she has transformed the social media profile of Windrush Care. What is particularly evident is the commitment she has to working with organisations that have a social purpose and bringing this to all aspects of the creative process. I thoroughly recommend working with her.								
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David Chalk
11/09/2026

						Working with Sarah has been a joy. Full of ideas and creativity, she has transformed the social media profile of Windrush Care. What is particularly evident is the commitment she has to working with organisations that have a social purpose and bringing this to all aspects of the creative process. I thoroughly recommend working with her.
					

				Lisa RefellMarketing & Brand Manager, Five Rivers Childcare
11/09/2026
			
										Sarah worked with Five Rivers Child Care Communications team on an interim contract, creating organic social media posts and a weekly email newsletter to staff across the organisation. Combined with her creativity and professionalism, Sarah was highly responsive to feedback and learned quickly from guidance provided. Her understanding of the organisation’s mission of Turning Children’s Lives Around and the pride we have in being a Social Enterprise was reflected in the content that she created. Sarah was quick to learn the tone of voice for our brands which resulted in engaging social media content, and email newsletters that kept our employees informed and connected. Sarah consistently delivered work to meet deadlines and to a good standard. We would work with Sarah again in the future if suitable projects arise.



Before working with Sarah, I had lost my motivation when it came to creating new content. However, after just a few meetings, she helped me return to the basics and identify the most important objectives for my marketing efforts.



Sarah is incredibly patient, knowledgeable, and realistic in her approach. She took the time to understand my busy schedule and broke down the strategies into manageable pieces, making the process feel less overwhelming and much more achievable.



While there is still more work to be done, I now feel confident that, with Sarah's guidance, I can reach my marketing goals and implement effective processes to sustain my progress.



Thank you, Sarah!								
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Lisa Refell
11/09/2026

						Sarah worked with Five Rivers Child Care Communications team on an interim contract, creating organic social media posts and a weekly email newsletter to staff across the organisation. Combined with her creativity and professionalism, Sarah was highly responsive to feedback and learned quickly from guidance provided. Her understanding of the organisation’s mission of Turning Children’s Lives Around and the pride we have in being a Social Enterprise was reflected in the content that she created. Sarah was quick to learn the tone of voice for our brands which resulted in engaging social media content, and email newsletters that kept our employees informed and connected. Sarah consistently delivered work to meet deadlines and to a good standard. We would work with Sarah again in the future if suitable projects arise.



Before working with Sarah, I had lost my motivation when it came to creating new content. However, after just a few meetings, she helped me return to the basics and identify the most important objectives for my marketing efforts.



Sarah is incredibly patient, knowledgeable, and realistic in her approach. She took the time to understand my busy schedule and broke down the strategies into manageable pieces, making the process feel less overwhelming and much more achievable.



While there is still more work to be done, I now feel confident that, with Sarah's guidance, I can reach my marketing goals and implement effective processes to sustain my progress.



Thank you, Sarah!
					

				Jenna WilliamsHead of Marketing & Operations, Clear Path Analysis
11/09/2026
			
										Sarah has been a fantastic asset to our Marketing team and has proven herself to be a proactive and creative marketer with a sharp attention to detail.  Sarah has been happy to support with a variety of tasks, including copywriting, creative briefs, research and supplier negotiations, which have been consistently carried out and delivered to a high standard. I wouldn’t hesitate to work with Sarah again, or recommend her services to anyone seeking to expand their Marketing team.								
READ MOREREAD LESS
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Jenna Williams
11/09/2026

						Sarah has been a fantastic asset to our Marketing team and has proven herself to be a proactive and creative marketer with a sharp attention to detail.  Sarah has been happy to support with a variety of tasks, including copywriting, creative briefs, research and supplier negotiations, which have been consistently carried out and delivered to a high standard. I wouldn’t hesitate to work with Sarah again, or recommend her services to anyone seeking to expand their Marketing team.
					

				Sophia Carter			
24/09/2024
			
										I reached out to Sarah for help with my marketing efforts, feeling overwhelmed and unsure where to start. I knew I needed someone with experience to help me develop a solid strategy, and Sarah has been a tremendous support. She provided me with a clear focus and practical steps to advance my marketing in a professional and engaging way.Before working with Sarah, I had lost my motivation when it came to creating new content. However, after just a few meetings, she helped me return to the basics and identify the most important objectives for my marketing efforts.Sarah is incredibly patient, knowledgeable, and realistic in her approach. She took the time to understand my busy schedule and broke down the strategies into manageable pieces, making the process feel less overwhelming and much more achievable.While there is still more work to be done, I now feel confident that, with Sarah's guidance, I can reach my marketing goals and implement effective processes to sustain my progress.Thank you, Sarah!								
READ MOREREAD LESS
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Sophia Carter
24/09/2024

						I reached out to Sarah for help with my marketing efforts, feeling overwhelmed and unsure where to start. I knew I needed someone with experience to help me develop a solid strategy, and Sarah has been a tremendous support. She provided me with a clear focus and practical steps to advance my marketing in a professional and engaging way.Before working with Sarah, I had lost my motivation when it came to creating new content. However, after just a few meetings, she helped me return to the basics and identify the most important objectives for my marketing efforts.Sarah is incredibly patient, knowledgeable, and realistic in her approach. She took the time to understand my busy schedule and broke down the strategies into manageable pieces, making the process feel less overwhelming and much more achievable.While there is still more work to be done, I now feel confident that, with Sarah's guidance, I can reach my marketing goals and implement effective processes to sustain my progress.Thank you, Sarah!
					

				Jessica Peace			
29/07/2024
			
										A fantastic half day session with Sarah refreshing my instagram knowledge and gaining so much more too! Lots of actions taken away and will definitely be using Sarahs help in the future.								
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Jessica Peace
29/07/2024

						A fantastic half day session with Sarah refreshing my instagram knowledge and gaining so much more too! Lots of actions taken away and will definitely be using Sarahs help in the future.
					

				Sali			
10/04/2024
			
										Sarah is a joy to work with. Her expertise and warmth are evident in each interaction and every project she carries out for her clients is well thought out and effective. She is excellent at helping businesses with their marketing and puts a huge amount of time and care into the work she produces for them. It is a pleasure to know her. Image shows a networking lunch at Nagomi with Sarah of The Marketing Room at the front centre.								
READ MOREREAD LESS
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Sali
10/04/2024

						Sarah is a joy to work with. Her expertise and warmth are evident in each interaction and every project she carries out for her clients is well thought out and effective. She is excellent at helping businesses with their marketing and puts a huge amount of time and care into the work she produces for them. It is a pleasure to know her. Image shows a networking lunch at Nagomi with Sarah of The Marketing Room at the front centre.
					

				Mandy Spencer			
15/02/2024
			
										Sarah is not only knowledgeable, committed, professional, and totally up to date with all the latest trends and updates, she’s also a lot of fun to work with and very approachable! She’s helped me navigate new social media platforms and given me the confidence to open up new marketing strategies that I was otherwise too afraid to try, she’s given me the oomph to keep going when I’ve felt defeated, and sparked inspiration in me when I’ve hit a wall. You won’t regret working with her!								
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Mandy Spencer
15/02/2024

						Sarah is not only knowledgeable, committed, professional, and totally up to date with all the latest trends and updates, she’s also a lot of fun to work with and very approachable! She’s helped me navigate new social media platforms and given me the confidence to open up new marketing strategies that I was otherwise too afraid to try, she’s given me the oomph to keep going when I’ve felt defeated, and sparked inspiration in me when I’ve hit a wall. You won’t regret working with her!
					

				Steph Ironside			
14/11/2023
			
										Sarah is amazing to work with. She is extremely knowledgeable about social media and the essential role it plays within a marketing strategy. Sarah explains everything in detail and goes above and beyond to ensure she has covered everything to meet a brief. She is a pleasure to work with and a valuable strategic asset to an existing content or marketing team.								
READ MOREREAD LESS
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Steph Ironside
14/11/2023

						Sarah is amazing to work with. She is extremely knowledgeable about social media and the essential role it plays within a marketing strategy. Sarah explains everything in detail and goes above and beyond to ensure she has covered everything to meet a brief. She is a pleasure to work with and a valuable strategic asset to an existing content or marketing team.
					

				Amy Woolley			
26/09/2023
			
										Sarah is knowledgeable and enthusiastic about social media marketing. She’s a great person to work with and I look forward to working with her again in the near future.								
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Amy Woolley
26/09/2023

						Sarah is knowledgeable and enthusiastic about social media marketing. She’s a great person to work with and I look forward to working with her again in the near future.
					

				Emily and James			
21/09/2023
			
										I have worked with Sarah on a recent branding project I was designing. She was great at communicating new ways of raising our brand awareness and I would highly recommend her for all your upcoming marketing projects! She’s really approachable and a lovely likeable person. I very much look forward to working with her again in the future!								
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Emily and James
21/09/2023

						I have worked with Sarah on a recent branding project I was designing. She was great at communicating new ways of raising our brand awareness and I would highly recommend her for all your upcoming marketing projects! She’s really approachable and a lovely likeable person. I very much look forward to working with her again in the future!
					

				Daisy Mahoney			
21/09/2023
			
										Sarah has been running the social media for our companionship and support company for several months now and WOW! Not only has she made our socials look professional and slick, she has taught us so much. We have optimised our following and engagement because of Sarah. She has been very patient with us in our busy start up and taken the time to get to know us as a business and understand our vision for both our social media and the future of the business. This has reflected tremendously in the work Sarah is providing. We’re so pleased to have found her and recommend to anyone that’s thinking about working with The Marketing Room!								
READ MOREREAD LESS
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Daisy Mahoney
21/09/2023

						Sarah has been running the social media for our companionship and support company for several months now and WOW! Not only has she made our socials look professional and slick, she has taught us so much. We have optimised our following and engagement because of Sarah. She has been very patient with us in our busy start up and taken the time to get to know us as a business and understand our vision for both our social media and the future of the business. This has reflected tremendously in the work Sarah is providing. We’re so pleased to have found her and recommend to anyone that’s thinking about working with The Marketing Room!
					

				colin lewin			
21/09/2023
			
										Sarah ran our social media side of things in our physio clinic and we found her knowledgeable and helpful from day one. Communication was good and she obviously has a good understanding of that industry with clear experience. Would recommend for sure.								
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colin lewin
21/09/2023

						Sarah ran our social media side of things in our physio clinic and we found her knowledgeable and helpful from day one. Communication was good and she obviously has a good understanding of that industry with clear experience. Would recommend for sure.
					

				Jovanka Arpino			
21/09/2023
			
										Sarah is not only an expert in her field of marketing. She is also a patient listener who guides you through the journey of achieving your marketing goals.With The Marketing Room by your side, success is a given!Thank you, Sarah.								
READ MOREREAD LESS
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Jovanka Arpino
21/09/2023

						Sarah is not only an expert in her field of marketing. She is also a patient listener who guides you through the journey of achieving your marketing goals.With The Marketing Room by your side, success is a given!Thank you, Sarah.
					