A Case Study

Windrush Care

Growing the team: helping a homecare service provider attract local talent.

The Challenge

Windrush Care was facing a challenge. They had a rising demand for their services but were struggling to find enough caregivers to meet it. Traditional recruitment wasn’t working, so they partnered with My Kind of Marketing to refresh their approach and connect with local talent.

Here's How I Helped

Developed a social media strategy focused on recruitment
Created content that showcased their workplace culture
Analysed competitors’ online presence
Optimised hashtags and keywords for job seekers
Crafted engaging posts that highlighted employment opportunities
Scheduled content for maximum visibility
Actively engaged with the community to build relationships
Previously, Windrush Care’s social media lacked consistency and didn’t effectively communicate why someone would want to join their team.

I significantly improved their online presence, ensuring every post reflected Windrush’s values and culture. Our focus shifted from simply advertising jobs to demonstrating why Windrush Care is an excellent workplace.

The Results

They hired enough staff to meet their needs
More people started interacting with their social media
They reinforced their position as an accredited and superior home care provider in the local area, showcasing their unique approach and high standards of care
We were able to shift the campaign from recruitment of staff to recruitment of clients

This project demonstrates how a well-executed social media strategy can significantly impact recruitment in the care sector. By highlighting Windrush’s’ unique workplace culture, I helped them connect with the right candidates in their community.