A Case Study
Five Rivers Childcare
A social enterprise providing specialist care, fostering and education for children and young people.
- 2024/2025
The Challenge
A leading fostering social enterprise needed flexible, reliable support for their marketing and communications team to maintain consistent internal communications and digital presence. With a mission focused on transforming young lives through fostering, they required someone who could effectively communicate their social impact while managing multiple channels and stakeholder needs, including foster carers, social workers, and internal teams.
How I Helped
- Established a structured approach to internal communications by creating and managing weekly newsletters, ensuring timely delivery and consistent engagement with employees
- Developed and maintained multiple email newsletters/write ups including Clinical Services Team and CEO briefings, coordinating with stakeholders across the organisation to gather comprehensive updates
- Streamlined the content management process by implementing an efficient system for logging and tracking good news stories for internal communications
- Managed the SharePoint platform, regularly publishing internal news articles and maintaining clear communication channels with colleagues
- Conducted thorough research on social media scheduling tools, analysing options and presenting recommendations that aligned with both the organisation's and partner organisations' needs
- Created engaging social media content, including evergreen posts, and managed content scheduling to maintain a consistent online presence
- Maintained data accuracy by regularly updating employee distribution lists in Mailchimp, ensuring effective reach of internal communications
- Provided comprehensive marketing and communications support, including managing group mailboxes and implementing efficient systems for task management
Key Tools Used
- Mailchimp for email marketing and distribution list management
- Office 365 and SharePoint for content management and collaboration
- Canva for creative design
- Various social media platforms and scheduling tools
The Results
- Successfully maintained consistent internal communication schedules, with weekly newsletters delivered on time every week
- Improved efficiency in internal communications by establishing clear processes for content gathering and distribution
- Enhanced the organisation's digital presence through strategic social media content creation and scheduling
- Provided valuable insights through research and analysis of social media scheduling tools, contributing to improved workflow efficiency
- Strengthened cross-departmental relationships through effective liaison and coordination for content-gathering
- Maintained accurate and up-to-date employee communication channels through regular database management
This project demonstrates how dedicated temporary support can significantly impact a social enterprise’s communication efficiency and digital presence. By implementing structured processes and maintaining consistent communication channels, I helped the fostering organisation maintain high standards of internal and external communications while supporting their mission of transforming young lives through quality foster care.
