A Case Study
BIC Innovation
A business consultancy helping organisations with innovation, growth and business development.
2026
The Challenge
BIC Innovation needed an experienced marketing consultant to support businesses taking part in the Hereford Growth Hub programme.
Each business had different priorities and challenges, so the support needed to be tailored, practical and useful straight away.
How I Helped
- Delivered one-to-one digital marketing consultancy through the Growth Hub programme
- Reviewed each business’s current marketing, challenges and priorities
- Helped business owners decide where to focus their time and budget
- Provided practical advice across social media, content and audience targeting
- Helped businesses turn their ideas into clearer marketing plans
- Gave each business clear actions to take away and work on
The Results
- Gave participating businesses clearer marketing priorities and next steps
- Helped business owners decide where to focus their time and resources
- Provided support based on each business rather than a standard approach
- Helped BIC Innovation provide specialist marketing support as part of the wider programme