A Case Study
Bluline Health
A not-for-profit private healthcare scheme for police officers, police staff and their families.
2026
The Challenge
Bluline Health wanted to make more of its social media. It needed a clearer strategy, more regular content and a better way to explain its services to the policing community.
How I Helped
- Created a clear social media strategy
- Managed social media across four platforms
- Created relevant content for police officers, police staff and their families
- Turned healthcare and membership information into clear social content
- Covered partnerships, sponsorships, events and community activity
- Developed a clear, approachable tone of voice
The Results
- Created a more consistent presence across social media
- Increased reach and awareness of Bluline Health
- Made information about services and membership easier to understand
- Strengthened its connection with the policing and emergency services community
- Put a clear structure in place for ongoing content and campaigns