A Case Study
Marmalade Trust
An award-winning charity raising awareness of loneliness and helping people make connections.
2025/2026
The Challenge
Marmalade Trust needed support with the social media delivery of Loneliness Awareness Week in 2025 and 2026, alongside social listening for both campaigns.
The team wanted to understand how the campaign was being shared and discussed beyond its own channels, who was getting involved and how far the conversation was reaching.
How I Helped
- Created and scheduled social media content for Loneliness Awareness Week
- Set up and managed social listening for the 2025 and 2026 campaigns
- Monitored campaign hashtags, keywords, mentions and wider conversations
- Tracked organisations and individuals taking part in the campaign
- Monitored engagement, reach and sentiment
- Produced detailed post-campaign reports showing the reach and impact of the campaign
The Results
In 2025, social listening identified more than 65,000 engagements across 20 countries, with more than 7.6 million potential impressions.
In 2026, more than 1,300 campaign mentions were identified, with an estimated reach of more than 1.5 million.
The work gave Marmalade Trust a much clearer picture of what was happening beyond its own social channels, including who was taking part, how the campaign was being shared and the scale of the wider conversation.