A Case Study
Oakhaven Residential Care Home
A family-run residential care home in the heart of Cheltenham, providing personalised care for older people.
2026
The Challenge
Oakhaven wanted its social media to better reflect everyday life at the home, while giving prospective residents and families clear, reassuring information about its care.
How I Helped
- Created a social media strategy and clear content themes
- Managed ongoing content across Facebook and Instagram
- Created warm, resident-focused content around daily life, activities and outings
- Created clear content around care, changing needs and life at Oakhaven
- Promoted Open Days, events and key messages
- Developed a consistent tone of voice that feels like Oakhaven
The Results
- Created a more regular and recognisable social media presence
- Gave prospective residents and families a clearer feel for everyday life at Oakhaven
- Made care-related information easier to understand
- Kept families and the wider community connected with life at the home
- Put a clear structure in place for ongoing content